Struggling to gain traffic to your site and not sure how to increase it? Pinterest can make an immediate difference on your traffic. There are specific way to optimize though. Here are my 8 Tips for Optimizing Pinterest.
8 Tips for Optimizing Pinterest
This was originally written in 2013. Holy Moly that makes me a blogging dinosaur! I have updated the tips as of July of 2016 though to make it more relevant to today.
Over the last couple months I’ve been trying to pay particular attention to the effects of Pinterest on my traffic as well as on others. I’ve paid attention to what gets pinned and repinned in order to determine if there is something that is helping the pin to be successful. In doing so, I’ve come up with 8 Tips for Optimizing Pinterest that you can put into action now.
*** This is my most important tip so it doesn’t even get a number, just a bunch of stars. You absolutely have to have a pinnable image that is vertical in your post. I highly recommend making your pinnable the very first image. I also recommend using a collage pin. I usually create a collage of two pics with words in the middle for my food posts. They are usually 750 x 2000. Otherwise, I recommend using an image that is vertical that is 750 x 1500 like the one above that has graphics over-layed over the picture. I use stock photos for images that don’t really fall into my photography wheelhouse. Here’s a recent collage food pin that is doing really well.
1. When you as a business, brand or blogger are creating a post make sure to name your image in the title section of your image. You want your Title of your picture to correspond with the title of your post. For example, my above image is titled: Tips for Optimizing Pinterest. Your title should include your keywords, which will help with Pinterest as well as SEO. I also recommend filling out the alt text of the image to be written as authentic, thoughtful copy. So I have the alt text of this pinnable image as, ” Struggling to gain traffic to your site and not sure how to increase it? Pinterest can make an immediate difference on your traffic.
Include a description in the caption box of the image. This way when the image is pinned, there is a description that is corresponding with it so no one is wondering what the image is specifically about. If you look above you’ll see that I included the description “8 simple tips that can be done now for businesses & brands to optimize Pinterest.” I’ve clearly labeled who and what the post can be used for. I don’t waste time doing this anymore because I have rich pins. If you are using pinterest as a business then you need to have a business account and set up rich pins so that part of posts render if create a recipe.
3. On your image, watermark your web address. We know that we all pin directly from the website that the post comes from, but not everyone knows to do this. Therefore, get your web address directly on the image.
In your title of your image include your Twitter handle. More and more people are sharing their pins via Twitter and Facebook after they pin an item. By adding your twitter handle to the title you are now notifying yourself and everyone else every time your image is pinned and then shared automatically on Twitter.
The only time I recommend tag someone is with their Pinterest handle and only in the comments. You would tag a person so that they know that you have commented and can interact with you. It’s a great way to gain fellow Pinterest users as followers.
Also in the title, include hashtags (#) for the keywords that are in your title. Were you aware that within Pinterest you can search for a particular keyword. Your hashtags make your pins part of their internal search. OH MY GOODNESS FORGET THIS! You can still search within pinterest so your keywords are extremely important, but for the love of all things Pinterest, DO NOT use hashtags.
6. On your site, for the love of Pete, have a Pin it button! There are so many tutorials out there on how to add one that you are only hurting yourself if you don’t have one. If you’re on WordPress just pick a plug in. There’s multiple so no excuses!
7. I finally figured out that joining a group Pin board is the bomb dot com. The group pin boards are awesome because they are built with interests in mind. So you have people with similar interests all looking for that type of pin. The amount of repins that you see within a group board is exponentially more than you’ll see if your pinning to your own pin board. Remember, more repins means more exposure! Group pin boards are still huge in my eyes. You have access to all of the followers on a board and most pinners have a couple of group boards that they are accepting contributors to. I have a Whimsical Creations board that I am still accepting contributors to. You just need to follow the instructions on the board in order to get added.
8. Lastly, pin your own material, but make sure that you’re pinning others as well. I try to go with the rule that for every ten pins of other people that I pin then I can pin one of my own. I’ve found that scheduling tools like BoardBooster, Tailwind and Ahalogy are extremely valuable.