Over the last couple months I’ve been trying to pay particular attention to the effects of Pinterest on my traffic as well as on others. I’ve paid attention to what gets pinned and repinned in order to determine if there is something that is helping the pin to be successful. In doing so, I’ve come up with 8 Tips for Optimizing Pinterest that you can put into action now.
1. When you as a business, brand or blogger are creating a post make sure to name your image in the title section of your image. You want your Title of your picture to correspond with the title of your post. For example, my above image is titled: Tips for Optimizing Pinterest. Your title should include your keywords, which will help with Pinterest as well as SEO.
2. Include a description in the caption box of the image. This way when the image is pinned, there is a description that is corresponding with it so no one is wondering what the image is specifically about. If you look above you’ll see that I included the description “8 simple tips that can be done now for businesses & brands to optimize Pinterest.” I’ve clearly labeled who and what the post can be used for.
3. On your image, watermark your web address. We know that we all pin directly from the website that the post comes from, but not everyone knows to do this. Therefore, get your web address directly on the image.
4. In your title of your image include your Twitter handle. More and more people are sharing their pins via Twitter and Facebook after they pin an item. By adding your twitter handle to the title you are now notifying yourself and everyone else every time your image is pinned and then shared automatically on Twitter.
5. Also in the title, include hashtags (#) for the keywords that are in your title. Were you aware that within Pinterest you can search for a particular keyword. Your hashtags make your pins part of their internal search.
6. On your site, for the love of Pete, have a Pin it button! There are so many tutorials out there on how to add one that you are only hurting yourself if you don’t have one. If your on WordPress just pick a plug in. There’s multiple so no excuses!
7. I finally figured out that joining a group Pin board is the bomb dot com. The group pin boards are awesome because they are built with interests in mind. So you have people with similar interests all looking for that type of pin. The amount of repins that you see within a group board is exponentially more than you’ll see if your pinning to your own pin board. Remember, more repins means more exposure!
8. Lastly, pin your own material, but make sure that you’re pinning others as well. I try to go with the rule that for every ten pins of other people that I pin then I can pin one of my own.