Google Plus Basics: Maximizing Your Profile

January 3, 2014 by Jenny Melrose

Happy New Year!  If you’re anything like me, the New Year is all about getting organized and setting goals for yourself.  Last year, my goal was to create a presence for myself on Google Plus.  With over 150K plussers adding me to their circles, I feel I accomplished my goal.  I want to pass on what I’ve learned to all of you because Google Plus is truly an amazingly interactive platform with S.E.O. {Search Engine Optimization} benefits as well.  The best part is that I’m a visual learner so I also have put together a series of videos that will walk you through everything that I share in the series.  Today, we’re going to start with Maximizing Your Profile because if you’re just starting out, you’ll need to start here.

Google Plus Basics: Maximizing Your Profile


Google Plus Basics Maximizing Your Profile

You can find all of the video tutorials here.  So if you’re more of a visual learner then you’ll benefit from the screen shares in the video.

1.  Let your cover photo do your talking.  You want your cover photo to make it easy for people to put you into a circle.  Therefore, if you’re a food blogger then create a cover photo that has pictures of your recipes.  I define myself as a lifestyle blogger so my cover photo is a collage of past projects that include everything from crafts to recipes.  I created my collage using picmonkey.  I set my dimensions, which are a 16:9 ratio or 1080 x 608 and then placed my pictures so that they were evenly spaced.

2.  Have your tagline define you.  Your tagline will show up on your hover card and once again makes it easy for people to put you into a circle.  Keep it simple and don’t be vague.  My tagline lists the circles that I could fall into {Lifestyle Blogger, Foodie, Crafter, DIYer}.  Be careful that you don’t make it too long.  Mine fits perfectly so that when my hover card pops up, you can read the entire line.

3.  You are your site.  Under your about page within Google Plus {Same place where you add your info for your tagline} you want to put the name of your blog as your employment.  I am also a teacher, but I am not on Google Plus to interact with people about my school district.  I’m on Google Plus to gain a new audience for my blog so that is what I feel should be in my employment.

4.  It’s all about location with brands.  As more brands make the move to Google Plus your location will make it easier to work directly on campaigns.  We all know that there are certain brands that are on the west coast and others that are on the east coast.  Consequently, your location will make a difference to a brand.  I would recommend putting the largest city, rather than your exact hometown.  As long as it is within driving distance then it will work.

5.  Your profile picture needs to be an actual photograph.  You don’t want to use an avatar or a graphic that represents your site.  People are more comfortable interacting with a person, rather than a business.  The authenticity factor is huge on Google Plus.  Plus, once you establish your authorship and Google determines that you are sharing authentic material then your profile picture will show up within search results.  There’s just something about seeing the actual person behind the content that makes me choose their article over someone else’s that does not have a picture.

If you’re new to Google Plus and you’re unfamiliar with some of the terminology or where to find certain pieces of the profile that are talked about above, then make sure to check out the video below.  Everything is done through screen share so that you can see exactly what I’m talking about.  Don’t miss out on the next tutorial, Google Plus Basics: Why You NEED to get on G+.  Be sure to subscribe to my YouTube channel so that you’ll be sure not to miss out on the rest of series.

    Comments

  • Chrissy


    Great post, Jenny! I’m loving G+ thanks to you!

    • Jenny Melrose


      That makes me so happy to hear that Chrissy. I love bringing people over kicking and screaming and then they don’t want to leave! 😉

  • MissyG


    I have a million questions but this answers a few of them… I only have 20 something thousand followers and to be successful I need it to get a lot higher… G+ has been a blessing to this point… I just followed you and thank you for the great post and video (I just subscribed) and I am looking forward to more from you… PS I will be checking out your other posts because I am also extremely active with Twitter, YouTube, Facebook, Instagram and Flickr

    Thank you for this
    MissyG

    • Jenny Melrose


      I’m glad I could help. If you have any questions, feel free to email me or send me a post through G+.

  • Raquel


    Awesome post Jenny! You are my Google+ expert (like it or not LOL!) 🙂

    • Jenny Melrose


      Thanks so much Raquel. I love working with you.

  • Lisa @ Stop and Smell the Chocolates


    Great info and loved the tutorial!!

    • Jenny Melrose


      Thanks Lisa. I felt awkward at first, but next week you’ll be able to tell that I have no problem getting up on my soapbox.

  • Ruby Brown


    First day using Google+ .. thanks to your very informational post I am now up and running! Thank you!

  • Lisa @ Je suis alimentageuse


    Great post Jenny! I’m going to make it a goal this year to be more active on G+ and to properly use the platform because I love it so much more than FB, and now that more and more people are using it, I’m really looking to amp up my G+ game. Congrats on 150k connections!! You deserve it after all your hard work =)

  • Amelia


    THANK YOU! G+ is soooo foreign for me, but I know how crucial it is. This helps just get started. Looking forward to hearing more!

  • Marilyn


    Jenny, this post is amazing. I have been trying to grow my presence on G+ as well but feel I have so much more to learn! You’re the best! 🙂

  • Erin


    Jenny – these are great!! Stopping by from Whimsy Wednesday. Thanks so much for hosting!

  • Carrie This Home


    These are great tips! I threw my Google + profile together awhile back and I have a lot to change! I’m looking forward to getting it fixed. Thanks for the tips! Pinning this for sure!

    • Jenny


      So glad you found it helpful Carrie

  • Jackie@SyrupAndBiscuits


    Great article! Do you think bloggers benefit from a brand page on Google+? I created one, but giving serious consideration to deleting it. Google+ doesn’t make it easy for you to switch back and forth between admin functions for both personal and brand.

    • Jenny


      My advice is that unless you have 10K followers on your personal profile wait on building your business page. I would set it up, but not spend time interacting there until my personal following is substantial.

  • Tara


    Great video tutorials, I am hooked and will be seeing them all!!

    • Jenny


      So glad you’re finding them helpful Tara.

  • Rika Susan


    Wow, Jenny, 150K plussers! That is quite an audience. I’ve got a long, long way to go as I am just starting out. But congratulations on what you have achieved. I will definitely stick around to learn from you…

    • Jenny Melrose


      I’m a bit addicted to it Rika. It’s where I put my time and energy because I see the most benefits from it.

  • Susan Maccarelli


    Hi! I am just setting up my profile after reading your article. I’d like my blog link to appear right under my name like yours does. I entered my website into the links section, but it doesn’t appear as a link on the top part of my profile. Any ideas how to make that happen?

  • Susan Maccarelli


    One more question if you have thoughts on this…I am adding other blogs I like under ‘following’ on google plus. Is that the best way to do it or should I add them as friends or something else in order to network best in your opinion?

  • Amy Lou


    Hi! I just recently started a blog and I admit I don’t really know what I am doing! I found you through an article from Lisa on Wine and Glue about blogging tips! I actually did not even know what Google Plus was until your article but I am going to get started and give it a shot today! Thank you so much for your tips and advice, I can tell already it is going to help me a TON! I can’t wait to read the rest of your articles about Google+ so I know more! Anyway, wish me luck! I hope it helps me gain an audience! (I have about 5 followers so far! LOL!)

  • Katie Wassink


    I am so glad I found your blog! I am getting dizzy trying to figure out Google+ circles, etc. I have just scratched the surface of understanding what this social platform could do for my own blog. I chose to create a Google+ page rather than a personal profile for my blog and I wonder after seeing this if maybe you’d recommend not having had done that?

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