This is the second installment within the Google Plus Basics Series and if you’re questioning the importance of Google Plus then you’re going to want to stick around. Last week we talked about Maximizing Your Profile and I showed you through a video tutorial some tips that are beneficial whether you’re a regular plusser or just starting out on G+. Today we’re going to talk about Why you, as a blogger or business owner, need to get on G+. You can find the video here.
Google Plus Basics: Why You NEED to Get on G+
You can’t simply come over to Google+ with your friends and just +1, comment and share each other posts. That’s not going to bring you authentic interaction. In the beginning you’ll see growth in your following, but isn’t the point of social media to gain an audience. I’m not just talking about an audience that’s going to click over and read your first sentence or just pin an image. I’m talking about an audience that authentically reads your content and comes back looking for more. They dive into your content looking for the next best thing. That’s the audience that I try to cultivate because Googe Plus provides that opportunity.
Expand Your Audience. Did you know that Google Plus is searchable? No. Not just by Google. By you!! You can enter any keyword you want and find like minded people, which means that they can also find you. So, if I enter cookies into the search within Google Plus it will pull any post where cookies have been written about. I now have an entirely new group of people that I can add to my baker circle if I like their content.
Search Your World. Once someone is entered into your circles, their article will be brought to the top of your search. So if I now search Google for birthday cake ideas. The people that I added into my baker circle from my cookie search before are now part of the pool of people whose articles will come up first if they have written about birthday cake ideas. Google knows that you already like what they do so they’re making it easier for you to find articles that will resonate with you.
The IMPACT as a blogger. Google Plus is a platform that drives authentic interaction between you and your readers. We are given the opportunity to come out from behind our words and share through visual images and authentic interaction who we really are. My audience doesn’t read my blog because it’s The NY Melrose Family. They read it because of my voice. I am my blog and the content that comes out of it. Therefore, I want to promote my articles through social media on a platform that allows me the opportunity to show who I truly am. Once I have that interaction on Google Plus, I am now entered into a circle that isn’t just part of a statistic. I’m now in a circle of people whose articles will come up higher in search for those who have circled me. Google is trying to provide us with a way to swim through all the spam and distractions and get to what we are truly looking for. Let’s be honest, in a digital age where there is something constantly trying to get our attention, who has the time to wade through what is relevant to our search? Google is doing that for us and I’m going to help by getting on Google Plus and gaining a new audience!