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8 simple steps are all that it will take to maximize your Google+ Presence.
There have been rumblings for quite some time about Google+ and the importance that it will play on small businesses. Google+ not only is a great social media outlet to share and contribute to your particular niche, but it is also affects SEO and gives quality content higher rankings when a Google search occurs. I have heard from numerous people that they feel lost in Google+. Here are 8 Tips to Maximize your presence and make Google+ easier to navigate.
1. Use a full size quality image of your content! Over the Christmas holiday, my friend Joan from Chocolate, Chocolate and more, made the comment that she was going to bonk the next person she saw over the head with a candy cane if they didn’t use a full size image when sharing a post on Facebook. I giggled when I saw it, but her thinking is absolutely correct. People are drawn to gorgeous images, which is the main reason why Pinterest is so successful. With my 8 Tips to Optimize Pinterest, the majority of my tips involved how to maximize the pictures that you post so that they’re easier to pin. When you share a post on Google+, you want to upload your picture directly from your computer first. Then fill out the rest of the post and share. No one is going to reshare a thumbnail size image.
2. Make sure to post public! At the bottom of the post box you can choose who to share the post with. For heavens sake, make sure to share the post PUBLIC. If you don’t you are spamming the people in your circles because they are constantly getting emails that you shared a post directly with them. Plus, you’re not doing anything for your SEO because it’s not publicly searchable. Most Google plussers will never reshare a post that is limited because there is a warning message that is given that it was shared for a limited audience.
3. Include a direct link to your post in the description of the post. If you put the link where you see the add link button then you will only have a thumbnail image. Not good! Go back to step one and post your picture directly from your computer with the little camera button and then add your link in the description box.
4. Include hashtags for the category of your post. I know that hashtags is plural, but please do not share more than three at a time. Pick the top three broadest categories that your post could get pulled up in and use those three.
5. Bold your title of your post using asterisks. In other words, if your post is Valentine Calendar Countdown then you might type “Here’s a toddler inspired *Valentine Calendar Countdown* that will have your toddler excited each morning for their daily activity.” The words Valentine Calendar Countdown will be bold in your post and let people know the purpose of the post.
6. Make sure to gain Google Authorship. Google authorship will give you the opportunity to rank higher on search results. This article will walk you through how to set up Google Authorship.
7. Be a good plusser. Yep, that’s the lingo. Your a plusser. Once you start to find people to add to your circles you want to +1 other people’s posts, leave a comment and share other posts. Google+ is like any other form of social media. For every one of your posts, you should share 10 of someone else’s posts. This is why large photos are so important. I’ll +1 and comment on posts with a thumbnail, but I’m only going to share posts that have a large photo because those are the posts that others are looking for.
8. Join communities and make sure to completely fill out your G+ profile. Communities are making G+ easier to navigate because people from similar niches and interests are sharing what they know and reaching a new audience. I am part of the G+ Food Bloggers Community because of the recipes that I share. In this group are professional chefs that make my meals seem childish and simple, but they are willing to share their knowledge regardless of experience and previous knowledge. I am a moderator for the Social Media Exploration Community and the idea behind our community is for open discussions and questions about social media.
My tips are in order of what I see as important in order for you to start posting on G+ today. If you have any questions, please don’t hesitate to ask. Also, please feel free to subscribe for free so that you can have these tips and others dropped right in your inbox.